FIND YOUR SIGNATURE LIP
Picking the perfect shade has never been easier, instantly try-on our best-selling lipsticks to find yours.
GXVE IT A TRY


PERFORMANCE THAT WON’T
MISS A BEAT.
amped up color payoff & major staying power, wearing comfortably for whatever role you want to play.
STAGE-TESTED. GWEN APPROVED. CLEAN, VEGAN, & CRUELTY-FREE.

Lips
One swipe, intensely pigmented lipsticks with comfortable wear. Get GWEN’S signature red - ORIGINAL RECIPE - or switch up your look with NEW NUDES & BRIGHTS.
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XTRA SAUCE
Longwear Vinyl Liquid Lipstick
Rated 5.0 out of 54 Reviews Based on 4 reviewsSelect Shade Original RecipeAdd to bag — $24 -
Original Me
High-Performance Matte Lipstick
Rated 4.9 out of 567 Reviews Based on 67 reviewsSelect Shade Original RecipeAdd to bag — $26 -
Anaheim Shine
High-Performance Satin Lipstick
Rated 4.8 out of 571 Reviews Based on 71 reviewsSelect Shade Original RecipeAdd to bag — $26 -
I'm Still Here
High-Performance Matte Liquid Lipstick
Rated 5.0 out of 561 Reviews Based on 61 reviewsSelect Shade Original RecipeAdd to bag — $24 -
GXVE VIP Essentials Kit
Limited-Edition Collectible Set
Select Shade 1Add to bag — $250

Eyes
Bold brows & classic eye looks. Budge-proof color that's easy to use, glides seamlessly, & stays put.
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Eye See In Color
Multidimensional Eye Shadow Quad
Rated 4.4 out of 55 Reviews Based on 5 reviewsSelect Shade Simple Kind of LifeAdd to bag — $28 -
Line It Up
24hr Waterproof Gel Liner
Rated 4.7 out of 549 Reviews Based on 49 reviewsSelect Shade SpiderwebsAdd to bag — $21 -
Most Def
Instant Definition Sculpting Eyebrow Pencil For Bold Brows
Rated 5.0 out of 54 Reviews Based on 4 reviewsSelect Shade 1Add to bag — $24 -
Hella on Point
Ultra-Fine Eyebrow Pencil For Natural Brows
Rated 5.0 out of 51 Review Based on 1 reviewSelect Shade 1Add to bag — $24 -
GXVE VIP Essentials Kit
Limited-Edition Collectible Set
Select Shade 1Add to bag — $250

Face
Prep skin for makeup with 24-hour hydration, & a visibly smoother, dewy complexion.
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All Time Prime
Hydrating Multi-Use Prep & Smooth Oil
Rated 4.9 out of 546 Reviews Based on 46 reviewsSelect Shade 28 mLAdd to bag — $48

GWEN’S FAVORITES
The magic's in the makeup.
Get the essentials to recreate Gwen's looks.
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Line It Up
24hr Waterproof Gel Liner
Rated 4.7 out of 549 Reviews Based on 49 reviewsSelect Shade SpiderwebsAdd to bag — $21 -
Eye See In Color
Multidimensional Eye Shadow Quad
Rated 4.4 out of 55 Reviews Based on 5 reviewsSelect Shade Simple Kind of LifeAdd to bag — $28 -
Most Def
Instant Definition Sculpting Eyebrow Pencil For Bold Brows
Rated 5.0 out of 54 Reviews Based on 4 reviewsSelect Shade 1Add to bag — $24 -
Original Me
High-Performance Matte Lipstick
Rated 4.9 out of 567 Reviews Based on 67 reviewsSelect Shade Original RecipeAdd to bag — $26