Lips

One swipe, intensely pigmented lipsticks with comfortable wear. Get GWEN’S signature red - ORIGINAL RECIPE - or switch up your look with NEW NUDES & BRIGHTS.

  • XTRA SAUCE

    Longwear Vinyl Liquid Lipstick

    Rated 5.0 out of 5
    Based on 4 reviews
    Select Shade Original Recipe
    - True Red
    Add to bag  â€” $24

  • 5 shades available

    Original Me

    High-Performance Matte Lipstick

    Rated 4.9 out of 5
    Based on 67 reviews
    Select Shade Original Recipe
    - True Red
    - True red
    - Rich berry red
    - Bright plum
    - Brown peachy neutral
    - Beige peachy neutral
    Add to bag  â€” $26

  • 5 shades available

    Anaheim Shine

    High-Performance Satin Lipstick

    Rated 4.8 out of 5
    Based on 71 reviews
    Select Shade Original Recipe
    - True Red
    - True Red
    - Bright berry
    - Orange red
    - Rosy mauve
    - Peachy pink
    Add to bag  â€” $26

  • 2 shades available

    I'm Still Here

    High-Performance Matte Liquid Lipstick

    Rated 5.0 out of 5
    Based on 61 reviews
    Select Shade Original Recipe
    - True Red
    - True red
    - Vivid berry
    Add to bag  â€” $24

  • 7 shades available

    GXVE VIP Essentials Kit

    Limited-Edition Collectible Set

    Select Shade 1
    - Neutral Blonde
    - Neutral Blonde
    - Cool Taupe
    - Warm Light Brown
    - Neutral Medium Brown
    - Warm Medium Brown
    - Neutral Black Brown
    - Cool Black
    Add to bag  â€” $250

Eyes

Bold brows & classic eye looks. Budge-proof color that's easy to use, glides seamlessly, & stays put.

  • 4 shades available

    Eye See In Color

    Multidimensional Eye Shadow Quad

    Rated 4.4 out of 5
    Based on 5 reviews
    Select Shade Simple Kind of Life
    - Matte Neutral
    - Matte Neutral
    - Rose Gold
    - Rich Golden Bronze
    - Matte Smoky
    Add to bag  â€” $28

  • 2 shades available

    Line It Up

    24hr Waterproof Gel Liner

    Rated 4.7 out of 5
    Based on 49 reviews
    Select Shade Spiderwebs
    - Matte Intense Black
    - Matte Intense Black
    - Metallic Electric Cobalt Blue
    Add to bag  â€” $21

  • 7 shades available

    Most Def

    Instant Definition Sculpting Eyebrow Pencil For Bold Brows

    Rated 5.0 out of 5
    Based on 4 reviews
    Select Shade 1
    - Neutral Blonde
    - Neutral Blonde
    - Cool Taupe
    - Warm Light Brown
    - Neutral Medium Brown
    - Warm Medium Brown
    - Neutral Black Brown
    - Cool Black
    Add to bag  â€” $24

  • 7 shades available

    Hella on Point

    Ultra-Fine Eyebrow Pencil For Natural Brows

    Rated 5.0 out of 5
    Based on 1 review
    Select Shade 1
    - Neutral Blonde
    - Neutral Blonde
    - Cool Taupe
    - Warm Light Brown
    - Neutral Medium Brown
    - Warm Medium Brown
    - Neutral Black Brown
    - Cool Black
    Add to bag  â€” $24

  • 7 shades available

    GXVE VIP Essentials Kit

    Limited-Edition Collectible Set

    Select Shade 1
    - Neutral Blonde
    - Neutral Blonde
    - Cool Taupe
    - Warm Light Brown
    - Neutral Medium Brown
    - Warm Medium Brown
    - Neutral Black Brown
    - Cool Black
    Add to bag  â€” $250

Face

Prep skin for makeup with 24-hour hydration, & a visibly smoother, dewy complexion.

  • All Time Prime

    Hydrating Multi-Use Prep & Smooth Oil

    Rated 4.9 out of 5
    Based on 46 reviews
    Select Shade 28 mL
    Add to bag  â€” $48
CLEANLY-FORMULATED
VEGAN
Cruelty-Free

GWEN’S FAVORITES

The magic's in the makeup.
Get the essentials to recreate Gwen's looks.

  • 2 shades available

    Line It Up

    24hr Waterproof Gel Liner

    Rated 4.7 out of 5
    Based on 49 reviews
    Select Shade Spiderwebs
    - Matte Intense Black
    - Matte Intense Black
    - Metallic Electric Cobalt Blue
    Add to bag  â€” $21

  • 4 shades available

    Eye See In Color

    Multidimensional Eye Shadow Quad

    Rated 4.4 out of 5
    Based on 5 reviews
    Select Shade Simple Kind of Life
    - Matte Neutral
    - Matte Neutral
    - Rose Gold
    - Rich Golden Bronze
    - Matte Smoky
    Add to bag  â€” $28

  • 7 shades available

    Most Def

    Instant Definition Sculpting Eyebrow Pencil For Bold Brows

    Rated 5.0 out of 5
    Based on 4 reviews
    Select Shade 1
    - Neutral Blonde
    - Neutral Blonde
    - Cool Taupe
    - Warm Light Brown
    - Neutral Medium Brown
    - Warm Medium Brown
    - Neutral Black Brown
    - Cool Black
    Add to bag  â€” $24

  • 5 shades available

    Original Me

    High-Performance Matte Lipstick

    Rated 4.9 out of 5
    Based on 67 reviews
    Select Shade Original Recipe
    - True Red
    - True red
    - Rich berry red
    - Bright plum
    - Brown peachy neutral
    - Beige peachy neutral
    Add to bag  â€” $26
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