Shop: EYES, EYE SHADOW, BROW, EYELINER, MASCARA collection

EYES
Shop: LIPS, LIP LINER, LIP GLOSS, LIQUID LIPSTICK, LIP MASKS, LIPSTICK collection

LIPS
Shop: FACE, BLUSH, HIGHLIGHTER, BRONZER, PRIMER collection

FACE
Shop: Merch, Tools, Accessories collection

MERCH
Shop: Sets, Bundles collection

SETS

BEST SELLERS

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GXVE IS BOLD CLEAN COLOR. DESIGNED SUSTAINABLY

WE BELIEVE CLEAN MAKEUP DOESN'T HAVE TO BE MINIMAL

Our formulas are bold & expressive with richly-pigmented, stay-true color payoff that won't fade. They're also clean, 100% vegan & cruelty -free, formulated without parabens, phthalates, sulfates, or synthetic fragrances.
Clean makeup

Clean

Bold makeup

Bold

VEGAN makeup

VEGAN

CRUELTY FREE makeup

CRUELTY FREE

MAKEUP SETS

THE MAGIC'S IN THE MAKEUP

  • Bold, Clean Color Makeup - Our formulas are bold and expressive, with richly-pigmented, stay-true color payoff that won't fade. They're also clean, 100% vegan & cruelty-free, and formulated without parabens, phthalates, sulfates, or synthetic fragrances.

    BOLD, CLEAN COLOR

    Our formulas are bold and expressive, with richly-pigmented, stay-true color payoff that won't fade. They're also clean, 100% vegan & cruelty-free, and formulated without parabens, phthalates, sulfates, or synthetic fragrances.

  • Makeup that's designed sustainably - GXVE products are made with sustainable materials. Our outer cartons are 100% recyclable, madewith FSC-certified paperboard. Our primary containers are made with sustainable materials, including PCR (post-consumer recycled) plastic or glass.

    DESIGNED SUSTAINABLY

    GXVE products are made with sustainable materials. Our outer cartons are 100% recyclable, madewith FSC-certified paperboard. Our primary containers are made with sustainable materials, including PCR (post-consumer recycled) plastic or glass.

  • Performance Makeup - From sweat-proof brow pencils to waterproof eyeliner, our high-impact products give budge-proof color with major staying power—wearing comfortably wherever the day takes you.

    WITH PERFORMANCE

    From sweat-proof brow pencils to waterproof eyeliner, our high-impact products give budge-proof color with major staying power—wearing comfortably wherever the day takes you.

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