Best Sellers

CHECK MY GLOW

Clean Multi-Dimensional Illuminating Talc-Free Highlighter.

PlatinumCowgirl SwatchHOMEGROWN TEXTUREKaratCountry Swatch
Shop Now - $30

PICK IT UP

Clean Cream Contour & Talc-free Powder Bronzer Duo.

Heatin Up SwatchToastin SwatchSmokin TextureSuper Hot Swatch
+ 1 more
Shop Now - $28
Can't Stop Staring Product ShotBefore and After Photo - GXVE Mascara 97% Saw Lengthened & Lifted Lashes
New

Can't Stop Staring Mascara

Lengthening & Lifting Mascara

Intense Black Color Swatch
Line It Up - Spiderwebs model image 1Line It Up - Spiderwebs model image 2
New

Line It Up

24HR Waterproof Gel Liner

Spider Webs Swatch 2.0Bathwater Swatch 2.0HOPSCOTCH SWATCHGreener Pastures Swatch
+ 6 more
Shop Now - $20
New

PAINT IT UP

24HR Cream Eyeshadow

bouncing shoes shade swatch1998 SHADE SWATCHdip dyemidriff shade
+ 3 more
Shop Now - $20
Bubble Pop Electric - Sweet Tooth model image 1Bubble Pop Electric - Sweet Tooth model image 2

Bubble Pop Electric

High-Shine Lip Gloss

Bubble Pop Electric - Sweet Tooth swatchBubble Pop Electric - Dolled Up swatchBubble Pop Electric - Candy swatchBubble Pop Electric - All My Love swatch
+ 1 more
Shop Now - $20
Eye See In Color - Simple Kind of Life model image 1Eye See In Color Eye See In Color - Simple Kind of Life1

Eye See In Color

Multidimensional Eye Shadow Quad

Eye See In Color - Simple Kind of Life swatchEye See In Color - Just a Girl model image 2Eye See In Color - Rich Girl model image 2Eye See In Color - Danger Zone model image 2
Shop Now - $28

GXVE HOODIE BLACK

SIGNATURE BLACK SWEATSHIRT WITH CHECKERED SLEEVES

Signature Black Sweatshirt close upSignature Black Sweatshirt close upSignature Black Sweatshirt close upSignature Black Sweatshirt close up
+ 2 more
Shop Now - $60
Get Gwen’s "signature red lip" or create your own in nudes, and brights with this weightless liquid lipstick. This mask-proof, clean formula locks in amped up, budge-proof color with major staying power—no fading, feathering, or transferring. Its stay-true, high-payoff color dries down to an ultra-matte finish and wears comfortably on lips. Like all GXVE products, this lipstick is vegan, cruelty-free, and formulated clean.I'm Still Here - Original Recipe model image 2

I'm Still Here

High-Performance Matte Liquid Lipstick

I'm Still Here - Original Recipe swatchI'm Still Here - Fishnets swatchI'm Still Here - Camo swatchI'm Still Here - Flannel swatch
+ 4 more
Shop Now - $24
Pout to Get Real - Say Whatever model image 1Pout to Get Real - Say Whatever model image 2

Pout to Get Real

Matte Lip Liner With Dual-ended Lip Brush

Pout to Get Real - Say Whatever swatchPout to Get Real - Do Whatever swatch
Shop Now - $22
Original Me - Original Recipe model image 1Original Me - Original Recipe model image 2

Original Me

High-Performance Matte Lipstick

Original Me - Original Recipe swatchOriginal Me - Old School Me swatchOriginal Me - 80s Me swatchOriginal Me - Lovable Me swatch
+ 1 more
Shop Now - $26
Hella on Point - 1 model image 1Hella on Point - 1 model image 2

Hella on Point

Ultra-Fine Eyebrow Pencil For Natural Brows

Hella on Point - 1 swatchHella on Point - 2 swatchHella on Point - 3 swatchHella on Point - 4 swatch
+ 3 more
Shop Now - $24
Anaheim Shine - Original Recipe model image 1Anaheim Shine - Original Recipe model image 2

Anaheim Shine

High-Performance Satin Lipstick

Anaheim Shine - Original Recipe swatchAnaheim Shine - Rosewood St swatchAnaheim Shine - Loara swatchAnaheim Shine - Stomp Box swatch
+ 1 more
Shop Now - $26