BUILD YOUR SIGNATURE LOOK WITH GXVE!
Get ready to take on your day & night with GXVE & receive 25% off when you purchase 3 must-haves! Enter Code: SETS25 at checkout.
Step One: Choose Your Eye Shadow
PAINT IT UP
A buildable, cream-to-powder eyeshadow with built-in eye primer technology for crease-proof, smudge-proof, fade-resistant color and 24-hour wear.
EYE SEE IN SPARKLE
Packed with an ultrafine blend of glitter and pearl, this silky formula glides on for weightless, comfortable wear while hugging the lid for maximum shimmer with minimal fallout. Play with different application methods to customize intensity from a soft luminous sheen to a high-shine foil finish. Pro Tip: Eye See In Sparkle is safe to use on lips! Use your finger to tap shimmer over gloss or lipstick for added sparkle and shine.
EYE SEE IN COLOR
These high-pigment eyeshadows were color-curated to easily create complete eye looks in just one palette—from subtle nude to dramatic smoky and everything in between. The blendable, creamy, and no-crease formulas give ultra-rich color payoff in buttery, multidimensional finishes. Apply with fingers or brushes. Like all GXVE products, these eye shadows are vegan, cruelty-free, and formulated clean.
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Step Two: Choose Your Eye Product
CAN'T STOP STARING
Created to maximize every single lash, the precision brush grabs & separates lashes at the root adding length, lift, & definition without the clumps. The ultra-lightweight, vegan formula keeps lashes lifted and touchably soft while deep black clean pigments stay put on lashes- no flaking or smudging. In a consumer study with 34 people immediately after 1 application: 97% saw lengthened and lifted lashes 97% saw thicker lashes 97% saw root-to-tip curl
LINE IT UP
A waterproof eyeliner gel pencil with bold, high-impact pigment. The creamy formula glides on smoothly & blends out seamlessly for even, controlled application and high-performance color. Allows for some play time before it dries down to 24-hour wear that won’t budge. Like all GXVE products, this eye liner is vegan, cruelty-free, and formulated clean.
HELLA ON POINT
A clean, precision brow pencil for natural, full, feathery brows. The super-slim micro tip glides on easily, delivering ultra-fine, hair-like strokes that can fill even the smallest of gaps. Its super-soft formula delivers color that stays put for up to 12 hours of longwear. Plus, it's transfer-proof and sweat-proof. Like all GXVE products, this eyebrow pencil is vegan, cruelty-free, and formulated clean.
MOST DEF
A clean eyebrow pencil that fills, shapes, and sculpts brows for easy, instant definition. Its wide-angled, chisel-shaped tip allows for controlled sculpting and filling, smoothly gliding on transfer-proof, sweatproof color for up to 12 hours. Includes a shaping spoolie brush. Like all GXVE products, this eyebrow pencil is vegan, cruelty-free, and formulated clean.
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Step Three: Choose Your Lip
ANAHEIM LINE
Easily line, fill, & shape lips with rich, stay-true color and comfortable wear. This classic precision pencil glides effortlessly over lips, no skipping or tugging, while the waterproof formula stays put. Layers seamlessly under lipstick or lip gloss, preventing color from bleeding or feathering.
POUT TO GET REAL
This retractable lip liner is designed with a precision tip to easily sculpt lips into desired shape, a flat edge to fill lips with rich, comfortable color, and a lip brush to blend and diffuse harsh lines. Layers seamlessly under lip gloss or lipstick to create the illusion of naturally fuller lips.
ANAHEIM SHINE
Recreate Gwen’s signature lip look or build your own with this high-performance satin lipstick available in brights and nudes. With richly pigmented, stay-true color in just one swipe, this silky, cushiony formula glides smoothly onto lips and wears comfortably all day. Like all GXVE products, this lipstick is vegan, cruelty-free, and formulated clean.
ORIGINAL ME
Get Gwen’s signature lip or build your own with this luxurious lipstick available in brights and nudes that gives ultra-rich payoff and a velvety matte finish. The intensely pigmented formula glides on smoothly for bold, stay-true color in one swipe. Wears comfortably and stays put all day—no fading or feathering. Like all GXVE products, this lipstick is vegan, cruelty-free, and formulated clean.
XTRA SAUCE
This longwear liquid lipstick locks in high-impact, saturated color & lacquered shine—in Gwen’s iconic red. Once dry, the transfer-proof formula is soft and flexible, moving comfortably with lips, giving a vinyl-like shiny finish that stays with you all day. Vegan, cruelty-free, & formulated clean.
I'M STILL HERE
Get Gwen’s "signature red lip" or create your own in nudes, and brights with this weightless liquid lipstick. This mask-proof, clean formula locks in amped up, budge-proof color with major staying power—no fading, feathering, or transferring. Its stay-true, high-payoff color dries down to an ultra-matte finish and wears comfortably on lips. Like all GXVE products, this lipstick is vegan, cruelty-free, and formulated clean.
ANAHEIM LINE
Easily line, fill, & shape lips with rich, stay-true color and comfortable wear. This classic precision pencil glides effortlessly over lips, no skipping or tugging, while the waterproof formula stays put. Layers seamlessly under lipstick or lip gloss, preventing color from bleeding or feathering.
POUT TO GET REAL
This retractable lip liner is designed with a precision tip to easily sculpt lips into desired shape, a flat edge to fill lips with rich, comfortable color, and a lip brush to blend and diffuse harsh lines. Layers seamlessly under lip gloss or lipstick to create the illusion of naturally fuller lips.
DOUBLE DIPPIN'
Double Dippin' gently removes all traces of long-wearing lipstick then doubles as a nourishing overnight lip mask to condition and replenish dry lips in GXVE's signature vanilla cream scent. Formulated with hydrating Sodium Hyaluronate & exfoliating Papaya Enzymes for softer, smoother, flake-free lips prepped for your next look!
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