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Receive a deluxe Anaheim Shine lipstick sample with all orders. While supplies last.

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FEELIN' CHEEKY

HIGH-PERFORMANCE BOLD & VIVID BLUSH DUOSHOP NOW

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MULTIDIMENSIONAL ILLUMINATING HIGHLIGHTERSHOP NOW

NEW! SPARK THE FIRE

HYDRATING & PLUMPING LIP BALMSHOP NOW

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CONTOUR & BRONZER DUOSHOP NOW

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Illuminating Highlighter
Platinum CowgirlHomegrown GlowKarat Country

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Contour & Bronzer Duo
Heatin' UpToastin'Smokin'Super Hot+ 1 more
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Lengthening Mascara
Intense Black
Bubble Pop Electric is a high-performance lip gloss with a rich, ultra-smooth formula containing spherical powders for even application and superior wet, glass-like shine. The creamy, cushiony texture melts into lips, wrapping them in comfortable, non-sticky luminous color that won’t move or bleed.

Bubble Pop Electric

High-Shine Lip Gloss
Sweet ToothDolled UpCandyAll My Love+ 1 more
New
A waterproof eyeliner gel pencil with bold, high-impact pigment. The creamy formula glides on smoothly & blends out seamlessly for even, controlled application and high-performance color. Allows for some play time before it dries down to 24-hour wear that won’t budge. Like all GXVE products, this eye liner is vegan, cruelty-free, and formulated clean.

Line It Up

24HR Waterproof Gel Liner
SpiderwebsBathwaterHopscotchGreener Pastures+ 6 more
Get Gwen’s "signature red lip" or create your own in nudes, and brights with this weightless liquid lipstick. This mask-proof, clean formula locks in amped up, budge-proof color with major staying power—no fading, feathering, or transferring. Its stay-true, high-payoff color dries down to an ultra-matte finish and wears comfortably on lips. Like all GXVE products, this lipstick is vegan, cruelty-free, and formulated clean.

I'm Still Here

High-Performance Matte Liquid Lipstick
Original RecipeFishnetsCamoFlannel+ 4 more

THE MAGIC'S IN THE MAKEUP

HIGH PAY-OFF, ARTISTRY-LEVEL FORMULAS CREATED FOR MAKEUP LOVERS WHO WANT TO EXPRESS THEIR CREATIVITY.

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Nothing says ‘holiday party’ like a bold, red lip paired with soft, shimmering eyes. Raise a glass to this signature look set curated by our artistry team for the perfect party-ready look. Featuring full-sized best-sellers: EYE SEE IN COLOR Multidimensional Eyeshadow in Just a Girl LINE IT UP 24H Gel Eyeliner in ‘Spiderwebs’ I’M STILL HERE Longwear Matte Liquid Lipstick in ‘Original Recipe SIGNATURE MAKEUP BAG ready to gift (or keep!) Note: this item is limited edition, final sale, non-refundable, and excluded from sitewide promotion.

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