Lips

One swipe, intensely pigmented lipsticks with comfortable wear. Get GWEN’S signature red or switch up your look with nudes & brights.

  • 8 shades available

    I'm Still Here

    High-Performance Matte Liquid Lipstick

    Rated 5.0 out of 5
    Based on 68 reviews
    Select Shade Original Recipe
    - True red
    - True red
    - Vivid berry
    - Cool beige
    - Dusty rose
    - Mauve pink
    - Warm pink
    - Merlot red
    - Bright orange red
    Add to bag  — $24
  • Double Dippin'

    2-in-1 Lip Color Remover & Lip Mask

    Select Shade Clear
    - Clear
    Add to bag  — $24
  • 2 shades available

    Pout to Get Real

    Matte Lip Liner With Dual-ended Lip Brush

    Rated 4.9 out of 5
    Based on 20 reviews
    Select Shade Say Whatever
    - Blue red
    - Blue red
    - Neutral beige
    Add to bag  — $22
  • 3 shades available

    Anaheim Line

    Clean waterproof lip liner

    Rated 4.5 out of 5
    Based on 14 reviews
    Select Shade Scarlet red
    - Blue red
    - Blue red
    - Neutral beige
    - Neutral brown
    Add to bag  — $20
  • 5 shades available

    Bubble Pop Electric

    High-Shine Lip Gloss

    Rated 4.9 out of 5
    Based on 44 reviews
    Select Shade Sweet Tooth
    - Neutral Peach
    - Neutral peach
    - Baby pink
    - Neutral lilac
    - Warm berry
    - Bright raspberry
    Add to bag  — $20
  • 5 shades available

    Original Me

    High-Performance Matte Lipstick

    Rated 4.9 out of 5
    Based on 70 reviews
    Select Shade Original Recipe
    - True Red
    - True red
    - Rich berry red
    - Bright plum
    - Brown peachy neutral
    - Beige peachy neutral
    Add to bag  — $26
  • 5 shades available

    Anaheim Shine

    High-Performance Satin Lipstick

    Rated 4.8 out of 5
    Based on 73 reviews
    Select Shade Original Recipe
    - True Red
    - True Red
    - Bright berry
    - Orange red
    - Rosy mauve
    - Peachy pink
    Add to bag  — $26
  • XTRA SAUCE

    Longwear Vinyl Liquid Lipstick

    Rated 5.0 out of 5
    Based on 6 reviews
    Select Shade Original Recipe
    - True Red
    Add to bag  — $24
  • 'Gwen's Iconic Look' Set

    Gwen's iconic look made into a limited edition set $50 ($75 value).

    Select Shade Gwen's Iconic Look
    - Bold
    Add to bag  — $50
  • GO FOR BOLD EYE & LIP

    Rich shimmer & shine

    Select Shade Bold
    - Bold look
    - Bold look
    Add to bag  — $50
  • GWEN'S MUST-HAVE NUDES

    Go-to essentials for lips & eyes

    Rated 5.0 out of 5
    Based on 1 review
    Select Shade Natural - Natural look
    Sold out
  • IT’S GXVE'ING GLAM

    Party-perfect makeup staples

    Select Shade Glam
    - Glam look
    Add to bag  — $50
  • SMOLDERING EYE & LIP

    Sultry eyes & kissable lips

    Select Shade Sultry
    - Sultry look
    Add to bag  — $50

Eyes

Bold brows & classic eye looks. Budge-proof color that's easy to use, glides seamlessly, & stays put.

  • 3 shades available

    Eye See In Sparkle

    Mulitdimensional Eye Pigment

    Rated 4.9 out of 5
    Based on 8 reviews
    Select Shade Twinkle
    -
    - Mauve with silver lilac sparkle
    - Gold with champagne sparkle
    - Bronze with rose gold sparkle
    Add to bag  — $24
  • 2 shades available

    Line It Up

    24hr Waterproof Gel Liner

    Rated 4.7 out of 5
    Based on 58 reviews
    Select Shade Spiderwebs
    - Matte Intense Black
    - Matte Intense Black
    - Metallic Electric Cobalt Blue
    Add to bag  — $21
  • 4 shades available

    Eye See In Color

    Multidimensional Eye Shadow Quad

    Rated 4.6 out of 5
    Based on 7 reviews
    Select Shade Simple Kind of Life
    - Matte Neutral
    - Matte Neutral
    - Rose Gold
    - Rich Golden Bronze
    - Matte Smoky
    Add to bag  — $28
  • 7 shades available

    Most Def

    Instant Definition Sculpting Eyebrow Pencil For Bold Brows

    Rated 5.0 out of 5
    Based on 4 reviews
    Select Shade 1
    - Neutral Blonde
    - Neutral Blonde
    - Cool Taupe
    - Warm Light Brown
    - Neutral Medium Brown
    - Warm Medium Brown
    - Neutral Black Brown
    - Cool Black
    Add to bag  — $24
  • 7 shades available

    Hella on Point

    Ultra-Fine Eyebrow Pencil For Natural Brows

    Rated 5.0 out of 5
    Based on 2 reviews
    Select Shade 1
    - Neutral Blonde
    - Neutral Blonde
    - Cool Taupe
    - Warm Light Brown
    - Neutral Medium Brown
    - Warm Medium Brown
    - Neutral Black Brown
    - Cool Black
    Add to bag  — $24
  • 'Gwen's Iconic Look' Set

    Gwen's iconic look made into a limited edition set $50 ($75 value).

    Select Shade Gwen's Iconic Look
    - Bold
    Add to bag  — $50
  • GO FOR BOLD EYE & LIP

    Rich shimmer & shine

    Select Shade Bold
    - Bold look
    - Bold look
    Add to bag  — $50
  • GWEN'S MUST-HAVE NUDES

    Go-to essentials for lips & eyes

    Rated 5.0 out of 5
    Based on 1 review
    Select Shade Natural - Natural look
    Sold out
  • IT’S GXVE'ING GLAM

    Party-perfect makeup staples

    Select Shade Glam
    - Glam look
    Add to bag  — $50
  • SMOLDERING EYE & LIP

    Sultry eyes & kissable lips

    Select Shade Sultry
    - Sultry look
    Add to bag  — $50

Face

Prep skin for makeup with 24-hour hydration, & a visibly smoother, dewy complexion.

  • All Time Prime

    Hydrating Multi-Use Prep & Smooth Oil

    Rated 4.9 out of 5
    Based on 47 reviews
    Select Shade 28 mL
    Add to bag  — $48
CLEANLY-FORMULATED
VEGAN
Cruelty-Free

GWEN’S FAVORITES

The magic's in the makeup.
Get the essentials to recreate Gwen's looks.

  • XTRA SAUCE

    Longwear Vinyl Liquid Lipstick

    Rated 5.0 out of 5
    Based on 6 reviews
    Select Shade Original Recipe
    - True Red
    Add to bag  — $24
  • 4 shades available

    Eye See In Color

    Multidimensional Eye Shadow Quad

    Rated 4.6 out of 5
    Based on 7 reviews
    Select Shade Simple Kind of Life
    - Matte Neutral
    - Matte Neutral
    - Rose Gold
    - Rich Golden Bronze
    - Matte Smoky
    Add to bag  — $28
  • 2 shades available

    Line It Up

    24hr Waterproof Gel Liner

    Rated 4.7 out of 5
    Based on 58 reviews
    Select Shade Spiderwebs
    - Matte Intense Black
    - Matte Intense Black
    - Metallic Electric Cobalt Blue
    Add to bag  — $21
  • 7 shades available

    Most Def

    Instant Definition Sculpting Eyebrow Pencil For Bold Brows

    Rated 5.0 out of 5
    Based on 4 reviews
    Select Shade 1
    - Neutral Blonde
    - Neutral Blonde
    - Cool Taupe
    - Warm Light Brown
    - Neutral Medium Brown
    - Warm Medium Brown
    - Neutral Black Brown
    - Cool Black
    Add to bag  — $24
  • 2 shades available

    Pout to Get Real

    Matte Lip Liner With Dual-ended Lip Brush

    Rated 4.9 out of 5
    Based on 20 reviews
    Select Shade Say Whatever
    - Blue red
    - Blue red
    - Neutral beige
    Add to bag  — $22
  • 3 shades available

    Anaheim Line

    Clean waterproof lip liner

    Rated 4.5 out of 5
    Based on 14 reviews
    Select Shade Scarlet red
    - Blue red
    - Blue red
    - Neutral beige
    - Neutral brown
    Add to bag  — $20
  • 'Gwen's Iconic Look' Set

    Gwen's iconic look made into a limited edition set $50 ($75 value).

    Select Shade Gwen's Iconic Look
    - Bold
    Add to bag  — $50