Gwen and two friends showcasing Line It Up and Paint it Upgwen and two friends showcasing line it up and paint it up

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NEW! Can't Stop Staring Mascara

An ultra-black clean mascara that lengthens, lifts, and separates from root to tip for thicker, longer, natural-looking lashes.

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The Magic's in the Makeup

High-payoff, artistry-level formulas created for makeup lovers who want to express their creativity & individuality through makeup.

We Are Sustainable

GXVE products are made with sustainable materials. Our outer cartons are 100% recyclable, madewith FSC-certified paperboard. Our primary containers are made with sustainable materials, including PCR (post-consumer recycled) plastic or glass.

We Are Performant

GXVE products are made with sustainable materials. Our outer cartons are 100% recyclable, madewith FSC-certified paperboard. Our primary containers are made with sustainable materials, including PCR (post-consumer recycled) plastic or glass.

We are classic

GXVE products are made with sustainable materials. Our outer cartons are 100% recyclable, madewith FSC-certified paperboard. Our primary containers are made with sustainable materials, including PCR (post-consumer recycled) plastic or glass.

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