Lips

One swipe, intensely pigmented lipsticks with comfortable wear. Get GWEN’S signature red—ORIGINAL RECIPE.

  • I'm Still Here

    High-Performance Matte Liquid Lipstick

    Rated 5.0 out of 5
    Based on 37 reviews
    Select Shade Original Recipe
    - True Red
    Add to bag  — $24
  • Original Me

    High-Performance Matte Lipstick

    Rated 4.8 out of 5
    Based on 42 reviews
    Select Shade Original Recipe
    - True Red
    Add to bag  — $26
  • Anaheim Shine

    High-Performance Satin Lipstick

    Rated 4.8 out of 5
    Based on 37 reviews
    Select Shade Original Recipe
    - True Red
    Add to bag  — $26

Eyes

Bold brows & classic eye looks.
Budge-proof color that's easy to use,
glides seamlessly, & stays put.

  • 4 shades available

    Eye See In Color

    Multidimensional Eye Shadow Quad

    Rated 5.0 out of 5
    Based on 3 reviews
    Select Shade Simple Kind of Life
    - Matte Neutral
    - Matte Neutral
    - Rose Gold
    - Rich Golden Bronze
    - Matte Smoky
    Add to bag  — $28
  • 2 shades available

    Line It Up

    24hr Waterproof Gel Liner

    Rated 4.7 out of 5
    Based on 33 reviews
    Select Shade Spiderwebs
    - Matte Intense Black
    - Matte Intense Black
    - Metallic Electric Cobalt Blue
    Add to bag  — $21
  • 7 shades available

    Most Def

    Instant Definition Sculpting Eyebrow Pencil

    Rated 5.0 out of 5
    Based on 2 reviews
    Select Shade 1
    - Neutral Blonde
    - Neutral Blonde
    - Cool Taupe
    - Warm Light Brown
    - Neutral Medium Brown
    - Warm Medium Brown
    - Neutral Black Brown
    - Cool Black
    Add to bag  — $24
  • 7 shades available

    Hella on Point

    Ultra-Fine Eyebrow Pencil

    Rated 5.0 out of 5
    Based on 1 review
    Select Shade 1
    - Neutral Blonde
    - Neutral Blonde
    - Cool Taupe
    - Warm Light Brown
    - Neutral Medium Brown
    - Warm Medium Brown
    - Neutral Black Brown
    - Cool Black
    Add to bag  — $24

Face

Prep skin for makeup with 24-hour hydration, &
a visibly smoother, dewy complexion.

  • All Time Prime

    Hydrating Multi-Use Prep & Smooth Oil

    Rated 4.9 out of 5
    Based on 39 reviews
    Select Shade 28 mL
    Add to bag  — $48
CLEANLY-FORMULATED
VEGAN
Cruelty-Free

GWEN’S FAVORITES

The magic's in the makeup.
Get the essentials to recreate Gwen's looks.

  • Original Me

    High-Performance Matte Lipstick

    Rated 4.8 out of 5
    Based on 42 reviews
    Select Shade Original Recipe
    - True Red
    Add to bag  — $26
  • 2 shades available

    Line It Up

    24hr Waterproof Gel Liner

    Rated 4.7 out of 5
    Based on 33 reviews
    Select Shade Spiderwebs
    - Matte Intense Black
    - Matte Intense Black
    - Metallic Electric Cobalt Blue
    Add to bag  — $21
  • 4 shades available

    Eye See In Color

    Multidimensional Eye Shadow Quad

    Rated 5.0 out of 5
    Based on 3 reviews
    Select Shade Simple Kind of Life
    - Matte Neutral
    - Matte Neutral
    - Rose Gold
    - Rich Golden Bronze
    - Matte Smoky
    Add to bag  — $28
  • 7 shades available

    Most Def

    Instant Definition Sculpting Eyebrow Pencil

    Rated 5.0 out of 5
    Based on 2 reviews
    Select Shade 1
    - Neutral Blonde
    - Neutral Blonde
    - Cool Taupe
    - Warm Light Brown
    - Neutral Medium Brown
    - Warm Medium Brown
    - Neutral Black Brown
    - Cool Black
    Add to bag  — $24