Privacy Policy

GS Beauty Privacy Policy

Effective Date: March 3, 2022


Collection of Information
Sources of Information
Use of Information

Sharing of Information
Advertising and Analytics Services Provided By Others
Transfer of Information to the U.S. and Other Countries
Your Choices
Contact Us

This Privacy Policy explains how GS Beauty, LLC (“GS Beauty” or “we”) collects, uses, and discloses information about you. This Privacy Policy applies to information we collect when you use our website (the “Site”), and other online products and services that link to this Privacy Policy (collectively, our "Services"), contact our customer service team, engage with us on social media, attend one of our events, or when you otherwise interact with us.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy. We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

Collection of Information

We collect the following categories and types of personal information:

  • Contact Information: your first and last name, mailing address, email address, and phone number;
  • Other identifying information: IP address, social media user names, passwords and other security information for authentication and access;
  • Financial Information: credit card, debit card and bank account information;
  • Demographic information: gender, birth month, and day, age, employment information and salary information;
  • Geolocation data: we collect the location of the transaction;
  • Internet or other electronic activity: log information about your use of the Services, including the type of browser you use, access times, pages viewed, your IP address and the page you visited before navigating to our Services. We (and our service providers) use tracking technologies, such as cookies and web beacons, to collect information about you. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. Web beacons (also known as “pixel tags” or “clear gifs”) are electronic images that we may use in our Services or emails and help deliver cookies, count visits and understand usage and campaign effectiveness. For more information about cookies, and how to disable them, please see the Your Choicessection below.
  • Commercial information: products purchased or viewed on our Site, or any charitable donation you make in connection with your purchase;
  • Audio and visual information: your videos and photos; and
  • Inferences drawn from the categories described above in order to create a profile about you to reflect your preferences, characteristics, behavior and attitude.

In some cases, we may also collect information you provide about others, such as if you purchase a gift card for someone or decide to purchase and ship products to someone.

Sources of Information

  • We collect information directly from you. We collect contact and demographic information directly from you. We also collect financial information from you.
  • We collect information about you from third parties. We collect your Personal Information from third parties, such as social networks, identity verification services, advertising networks and data analytics providers.
  • We collect information from you passively. We collect internet or other electronic activity passively using tools like browser cookies. This activity is further described in the Cookies and Advertising and Online Tracking sections below.

Use of Information

We use the information we collect to provide the GS Beauty products you request. We also use information we collect for the following categories of use:

  • Transactional purposes: We use your contact information, financial information and commercial information to:
    • Process transactions and returns and send you related information, including confirmations, receipts, invoices, customer experience surveys, and recall notices; and
    • Process donations you may choose to make in connection with purchases.
  • Analytical Purposes: We use your other identifying information, internet activity and browsing history, commercial information, demographic information, and geolocation data to:
    • Monitor and analyze trends, usage and activities in connection with our Services, events and other offerings.
  • Marketing and Promotional Purposes: We use your contact information, commercial information, demographic information, internet or other electronic activity, geolocation data, and inferences to:
    • Communicate with you, including via email and text message, about Services, products, events and promotions offered by GS Beauty and others, and provide information we think will be of interest to you (see the Your Choices section below for information about how to opt out of these communications at any time);
    • Personalize the advertisements you see on third-party platforms and websites (for more information, see the Advertising and Analytics section below); and
    • Facilitate contests, sweepstakes, and promotions and process and deliver entries and rewards.
  • Maintenance and Improvement of the Site and Services: We use your contact information, commercial information, and internet activity and browsing history to:
    • Provide, maintain and improve our products and Services;
    • Personalize and improve your experience on our Services;
    • Host and promote events;
    • Send you technical notices, security alerts and support and administrative messages;
    • Respond to your comments and questions and provide customer service; and
    • Debug to identify and repair errors in our Services.
  • Review and content creation purposes: We use your contact information, commercial information, and audio and visual information to enable reviews of our products and to display content that you have created and allowed us to display on our Services and on social media.
  • Security and Fraud Prevention: We use your contact information, other identifying information, commercial information, financial information, geolocation data, internet activity and browsing history, and inferences to
    • Detect, investigate and prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity and protect the rights and property of GS Beauty and others; and
    • Comply with our legal and financial obligations.

Categories of Third Parties We Share Information With

We may share information about you with the following categories of third parties:

  • We share personal information with vendors, service providers, and consultants that need access to such information to perform services for us, such as companies that assist us with web hosting, shipping and delivery, payment processing, charitable donations, fraud prevention, customer service, marketing, and advertising.
  • We may share certain information publicly with other consumers on our Services or through our social channels, such as if you submit a product review or attend one of our events.
  • We may disclose personal information to government and law enforcement officials if we believe disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements. For example, we may share personal information if we believe your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to or to protect the rights, property and safety of GS Beauty or others. We may share personal information with our lawyers and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.
  • We may share personal information in connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company; and
  • We may share personal information between and among GS Beauty and our current and future parents, affiliates, and subsidiaries and other companies under common control and ownership
  • We share personal information with your consent or at your direction.

Advertising and Analytics Services Provided By Others

We may allow others to provide analytics services and serve advertisements on our behalf across the Internet and in applications. These entities may use cookies, web beacons, device identifiers and other technologies to collect information about your use of the Services, including your IP address, web browser, mobile network information, pages viewed, time spent on pages, links clicked and conversion information. This information may be used by GS Beauty and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites, and better understand your online activity. Our systems do not recognize browser “Do Not Track” signals, but several of our service providers who utilize these cookies on our Site enable you to opt out of targeted advertising practices. For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit or

We may also work with third parties to serve ads to you as part of customized campaigns on third-party platforms (such as Facebook and Instagram). As part of these ad campaigns, we or the third-party platforms may convert information about you, such as your email address and phone number, into a unique value that can be matched with a user account on these platforms to allow us to learn about your interests and serve you advertising that is customized to your interests. Note that the third-party platforms may offer you choices about whether you see these types of customized ads.

Transfer of Information to the U.S. and Other Countries

GS Beauty is based in the United States, and we have operations and service providers in the United States and other countries. Therefore, we and our service providers may transfer your personal information to, or store or access it in, jurisdictions that may not provide levels of data protection that are equivalent to those of your home jurisdiction. We will take steps to ensure that your personal information receives an adequate level of protection in the jurisdictions in which we process it.

Children’s Privacy

The Site and Services are intended for users who are 13 years old or older. We do not knowingly collect Personal Information from children under the age of 13. If we become aware that we have inadvertently received Personal Information from a child under the age of 13, we will delete such information from our records. California users under the age of 18 may request the removal of their content or information publicly posted on the Site or Services by e-mailing us at Please note that most of the user content that appears on our Site or Services is stored and controlled by third party providers; thus, complete and comprehensive removal of the content may not be possible.

Your Choices

Account Information

You may view, update and correct certain information at any time by logging into your account. If you have questions about your account, please send an email to


Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of certain of our Services.

Communications Preferences

If you have signed up for our email marketing or text messaging marketing programs, you may opt out of receiving text messages or promotional emails from GS Beauty by following the instructions in those in those communications. If you opt out, we may still send you non-promotional emails, such as those about any ongoing business relations we may have.

Contact Us

If you have any questions about this Privacy Policy, please contact us at: