GXVE IS BOLD CLEAN COLOR. DESIGNED SUSTAINABLY

WE BELIEVE CLEAN MAKEUP DOESN'T HAVE TO BE MINIMAL

GXVE formulas are bold & expressive with richly-pigmented, stay-true color payoff that won't fade. They're also clean, 100% vegan & cruelty -free, formulated without parabens, phthalates, sulfates, or synthetic fragrances.

Clean makeup

Clean

Bold makeup

Bold

VEGAN makeup

VEGAN

CRUELTY FREE makeup

CRUELTY FREE

  • BOLD, CLEAN COLOR

    GXVE formulas are bold and expressive, with richly-pigmented, stay-true color payoff that won't fade. They're also clean, 100% vegan & cruelty-free, and formulated without parabens, phthalates, sulfates, or synthetic fragrances.

  • DESIGNED SUSTAINABLY

    GXVE products are made with sustainable materials. Our outer cartons are 100% recyclable, madewith FSC-certified paperboard. Our primary containers are made with sustainable materials, including PCR (post-consumer recycled) plastic or glass.

  • WITH PERFORMANCE

    From sweat-proof brow pencils to waterproof eyeliner, our high-impact products give budge-proof color with major staying power—wearing comfortably wherever the day takes you.

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