![](http://gxvebeauty.com/cdn/shop/files/DEWYPLUMP_desktop_gwen.webp?v=1713236159&width=3840)
![](http://gxvebeauty.com/cdn/shop/files/DEWYPLUMP_mobile_gwen.webp?v=1713236173&width=749)
NEW DEWYPLUMP COLLAGEN LIP GELS AND COLLAGEN CHEEK TINTS
GREATER THAN GLOSS. BIGGER THAN BLUSH.
Discover high-performance, hydrating, juicy color unlike any other.
![](http://gxvebeauty.com/cdn/shop/files/DEWYPLUMP_desktop.webp?v=1713236225&width=3840)
![](http://gxvebeauty.com/cdn/shop/files/DEWYPLUMP_mobile.webp?v=1713236238&width=749)
NEW Dewyplump Collagen Lip Gels and Collagen Cheek Tints
Greater than gloss. Bigger than blush.
Discover high-performance, hydrating, juicy color unlike any other.
GXVE IS BOLD CLEAN COLOR. DESIGNED SUSTAINABLY
WE BELIEVE CLEAN MAKEUP DOESN'T HAVE TO BE MINIMAL
GXVE formulas are bold & expressive with richly-pigmented, stay-true color payoff that won't fade. They're also clean, 100% vegan & cruelty -free, formulated without parabens, phthalates, sulfates, or synthetic fragrances.
![Clean makeup](http://gxvebeauty.com/cdn/shop/files/clean_50x.png?v=1707369238)
Clean
![Bold makeup](http://gxvebeauty.com/cdn/shop/files/beauty_50x.png?v=1707369864)
Bold
![VEGAN makeup](http://gxvebeauty.com/cdn/shop/files/65e0f28a32b6e4000d2c9bc8_50x.png?v=1709241020)
VEGAN
![CRUELTY FREE makeup](http://gxvebeauty.com/cdn/shop/files/65e0f27f32b6e4000d2c9bc3_50x.png?v=1709240991)
CRUELTY FREE
THE MAGIC'S IN THE MAKEUP
-
BOLD, CLEAN COLOR
GXVE formulas are bold and expressive, with richly-pigmented, stay-true color payoff that won't fade. They're also clean, 100% vegan & cruelty-free, and formulated without parabens, phthalates, sulfates, or synthetic fragrances.
-
DESIGNED SUSTAINABLY
GXVE products are made with sustainable materials. Our outer cartons are 100% recyclable, madewith FSC-certified paperboard. Our primary containers are made with sustainable materials, including PCR (post-consumer recycled) plastic or glass.
-
WITH PERFORMANCE
From sweat-proof brow pencils to waterproof eyeliner, our high-impact products give budge-proof color with major staying power—wearing comfortably wherever the day takes you.