BUILD YOUR DATE NIGHT LOOK WITH GXVE!

Each palette is color curated to easily create complete eye looks in just one palette—from everyday nude to amped up smoky. The blendable, creamy, no-crease formulas give ultra-rich color payoff in buttery, multidimensional finishes, and can be applied with fingers or brushes. Clean, vegan, gluten-free, cruelty-free. Multi-Dimensional. Ultra-Blendable. Beyond Versatile.

A buildable, cream-to-powder eyeshadow with built-in eye primer technology for crease-proof, smudge-proof, fade-resistant color and 24-hour wear.

Packed with an ultrafine blend of glitter and pearl, this silky formula glides on for weightless, comfortable wear while hugging the lid for maximum shimmer with minimal fallout. Play with different application methods to customize intensity from a soft luminous sheen to a high-shine foil finish.
Pro Tip: Eye See In Sparkle is safe to use on lips! Use your finger to tap shimmer over gloss or lipstick for added sparkle and shine.

Each palette is color curated to easily create complete eye looks in just one palette—from everyday nude to amped up smoky. The blendable, creamy, no-crease formulas give ultra-rich color payoff in buttery, multidimensional finishes, and can be applied with fingers or brushes. Clean, vegan, gluten-free, cruelty-free. Multi-Dimensional. Ultra-Blendable. Beyond Versatile.

A waterproof eyeliner gel pencil with bold, high-impact pigment. The creamy formula glides on smoothly & blends out seamlessly for even, controlled application and high-performance color. Allows for some play time before it dries down to 24-hour wear that won’t budge. Like all GXVE products, this eye liner is vegan, cruelty-free, and formulated clean.

Created to maximize every single lash, the precision brush grabs & separates lashes at the root adding length, lift, & definition without the clumps. The ultra-lightweight, vegan formula keeps lashes lifted and touchably soft while deep black clean pigments stay put on lashes- no flaking or smudging. 

In a consumer study with 34 people immediately after 1 application:
97% saw lengthened and lifted lashes
97% saw thicker lashes
97% saw root-to-tip curl

These high-pigment eyeshadows were color-curated to easily create complete eye looks in just one palette—from subtle nude to dramatic smoky and everything in between. The blendable, creamy, and no-crease formulas give ultra-rich color payoff in buttery, multidimensional finishes. Apply with fingers or brushes. Like all GXVE products, these eye shadows are vegan, cruelty-free, and formulated clean.

A buildable, cream-to-powder eyeshadow with built-in eye primer technology for crease-proof, smudge-proof, fade-resistant color and 24-hour wear.

Packed with an ultrafine blend of glitter and pearl, this silky formula glides on for weightless, comfortable wear while hugging the lid for maximum shimmer with minimal fallout. Play with different application methods to customize intensity from a soft luminous sheen to a high-shine foil finish.
Pro Tip: Eye See In Sparkle is safe to use on lips! Use your finger to tap shimmer over gloss or lipstick for added sparkle and shine.

A clean, precision brow pencil for natural, full, feathery brows. The super-slim micro tip glides on easily, delivering ultra-fine, hair-like strokes that can fill even the smallest of gaps. Its super-soft formula delivers color that stays put for up to 12 hours of longwear. Plus, it's transfer-proof and sweat-proof. Like all GXVE products, this eyebrow pencil is vegan, cruelty-free, and formulated clean.

A clean eyebrow pencil that fills, shapes, and sculpts brows for easy, instant definition. Its wide-angled, chisel-shaped tip allows for controlled sculpting and filling, smoothly gliding on transfer-proof, sweatproof color for up to 12 hours. Includes a shaping spoolie brush. Like all GXVE products, this eyebrow pencil is vegan, cruelty-free, and formulated clean.

The shine of a gloss. The texture of a gel. The hydration of a lip serum. More Than Gloss. A Collagen-Boosting Treatment. Our all-clean, 100% vegan Collagen Lip Gel drenches even the driest lips in nutrient-rich plumping moisture, a weightless cushiony texture and a juicy hint of non-sticky, high-shine color.

Bubble Pop Electric is a high-performance lip gloss with a rich, ultra-smooth formula containing spherical powders for even application and superior wet, glass-like shine. The creamy, cushiony texture melts into lips, wrapping them in comfortable, non-sticky luminous color that won’t move or bleed. 

Get Gwen’s "signature red lip" or create your own in nudes, and brights with this weightless liquid lipstick. This mask-proof, clean formula locks in amped up, budge-proof color with major staying power—no fading, feathering, or transferring. Its stay-true, high-payoff color dries down to an ultra-matte finish and wears comfortably on lips. Like all GXVE products, this lipstick is vegan, cruelty-free, and formulated clean.

Recreate Gwen’s signature lip look or build your own with this high-performance satin lipstick available in brights and nudes. With richly pigmented, stay-true color in just one swipe, this silky, cushiony formula glides smoothly onto lips and wears comfortably all day. Like all GXVE products, this lipstick is vegan, cruelty-free, and formulated clean.

Get Gwen’s signature lip or build your own with this luxurious lipstick available in brights and nudes that gives ultra-rich payoff and a velvety matte finish. The intensely pigmented formula glides on smoothly for bold, stay-true color in one swipe. Wears comfortably and stays put all day—no fading or feathering. Like all GXVE products, this lipstick is vegan, cruelty-free, and formulated clean.

This retractable lip liner is designed with a precision tip to easily sculpt lips into desired shape, a flat edge to fill lips with rich, comfortable color, and a lip brush to blend and diffuse harsh lines. Layers seamlessly under lip gloss or lipstick to create the illusion of naturally fuller lips.

Easily line, fill & shape lips with rich, stay-true color and comfortable wear. This classic precision pencil glides effortlessly over lips, no skipping or tugging, while the waterproof formula stays put. Layers seamlessly under lipstick or lip gloss, preventing color from bleeding or feathering.

This hydrating balm adds a glaze of color, shine, and a warm tingling sensation. A natural-origin plumping agent derived from pomegranate flower is proven to increase lip volume instantly & over time, while deeply moisturizing oils and sodium hyaluronate, nourish and banish dryness.

This longwear liquid lipstick locks in high-impact, saturated color & lacquered shine—in Gwen’s iconic red. Once dry, the transfer-proof formula is soft and flexible, moving comfortably with lips, giving a vinyl-like shiny finish that stays with you all day. Vegan, cruelty-free, & formulated clean.

Double Dippin' gently removes all traces of long-wearing lipstick then doubles as a nourishing overnight lip mask to condition and replenish dry lips in GXVE's signature vanilla cream scent. Formulated with hydrating Sodium Hyaluronate & exfoliating Papaya Enzymes for softer, smoother, flake-free lips prepped for your next look!