Anaheim Shine - Screen My Phone Calls model image 8

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One swipe, intensely pigmented lipsticks with comfortable wear. In GWEN’S signature red, and now, NEW nudes & brights.

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This longwear liquid lipstick locks in high-impact, saturated color & lacquered shine—in Gwen’s iconic red. Once dry, the transfer-proof formula is soft and flexible, moving comfortably with lips, giving a vinyl-like shiny finish that stays with you all day. Vegan, cruelty-free, & formulated clean.

XTRA SAUCE featured image

A transfer-proof clean liquid lipstick with saturated, one-stroke color & major long-wear, keeping its vinyl, high-shine finish all day.

XTRA SAUCE - Original Recipe swatch

XTRA SAUCE - Original Recipe

XTRA SAUCE

Shade

Original Recipe

Get Gwen’s signature lip or build your own with this luxurious lipstick available in brights and nudes that gives ultra-rich payoff and a velvety matte finish. The intensely pigmented formula glides on smoothly for bold, stay-true color in one swipe. Wears comfortably and stays put all day—no fading or feathering. Like all GXVE products, this lipstick is vegan, cruelty-free, and formulated clean.

Original Me featured image

A luxurious, high-performance lipstick with high color payoff and a velvety matte finish.

Original Me - Original Recipe swatch

Original Me - Original Recipe

Original Me - Old School Me swatch

Original Me - Old School Me

Original Me - 80s Me swatch

Original Me - 80s Me

Original Me - Lovable Me swatch

Original Me - Lovable Me

Original Me - Tragic Me swatch

Original Me - Tragic Me

Original Me

Old School Me

80s Me

Lovable Me

Tragic Me

Recreate Gwen’s signature lip look or build your own with this high-performance satin lipstick available in brights and nudes. With richly pigmented, stay-true color in just one swipe, this silky, cushiony formula glides smoothly onto lips and wears comfortably all day. Like all GXVE products, this lipstick is vegan, cruelty-free, and formulated clean.

Anaheim Shine featured image

A cushiony, high-performance lipstick with rich color payoff and a smooth-as-silk satin finish.

color for Anaheim Shine - Original Recipe

Anaheim Shine - Original Recipe swatch

Anaheim Shine - Original Recipe

Anaheim Shine - Rosewood St swatch

Anaheim Shine - Rosewood St

Anaheim Shine - Loara swatch

Anaheim Shine - Loara

Anaheim Shine - Stomp Box swatch

Anaheim Shine - Stomp Box

color for Anaheim Shine - Screen My Phone Calls

Anaheim Shine - Screen My Phone Calls swatch

Anaheim Shine - Screen My Phone Calls

Anaheim Shine

Rosewood St

Loara

Stomp Box

Screen My Phone Calls

Get Gwen’s "signature red lip" or create your own in nudes, and brights with this weightless liquid lipstick. This mask-proof, clean formula locks in amped up, budge-proof color with major staying power—no fading, feathering, or transferring. Its stay-true, high-payoff color dries down to an ultra-matte finish and wears comfortably on lips. Like all GXVE products, this lipstick is vegan, cruelty-free, and formulated clean.

I'm Still Here - Original Recipe model image 1

A lightweight, longwearing clean liquid lipstick in an ultra-matte finish.

color for I'm Still Here - Original Recipe

I'm Still Here - Original Recipe swatch

I'm Still Here - Original Recipe

I'm Still Here - Fishnets swatch

I'm Still Here - Fishnets

I'm Still Here - Camo swatch

I'm Still Here - Camo

I'm Still Here - Flannel swatch

I'm Still Here - Flannel

I'm Still Here - Cowgirl swatch

I'm Still Here - Cowgirl

I'm Still Here - Tomboy swatch

I'm Still Here - Tomboy

I'm Still Here - Tartan swatch

I'm Still Here - Tartan

I'm Still Here - Space Buns swatch

I'm Still Here - Space Buns

I'm Still Here

Fishnets

Camo

Flannel

Cowgirl

Tomboy

Tartan

Space Buns

Bubble Pop Electric is a high-performance lip gloss with a rich, ultra-smooth formula containing spherical powders for even application and superior wet, glass-like shine. The creamy, cushiony texture melts into lips, wrapping them in comfortable, luminous color that won’t move or bleed.

Bubble Pop Electric is a high-performance lip gloss with a rich, ultra-smooth formula containing spherical powders for even application and superior wet, glass-like shine. The creamy, cushiony texture melts into lips, wrapping them in comfortable, non-sticky luminous color that won’t move or bleed.

Bubble Pop Electric featured image

A creamy, high-shine lip gloss with buildable color and a multidimensional, mirror-like finish for the illusion of a fuller, plumper pout.

color for Bubble Pop Electric - Sweet Tooth

Bubble Pop Electric - Sweet Tooth swatch

Bubble Pop Electric - Sweet Tooth

color for Bubble Pop Electric - Dolled Up

Bubble Pop Electric - Dolled Up swatch

Bubble Pop Electric - Dolled Up

Bubble Pop Electric - Candy swatch

Bubble Pop Electric - Candy

color for Bubble Pop Electric - All My Love

Bubble Pop Electric - All My Love swatch

Bubble Pop Electric - All My Love

color for Bubble Pop Electric - Electric Pansy

Bubble Pop Electric - Electric Pansy swatch

Bubble Pop Electric - Electric Pansy

Bubble Pop Electric

Sweet Tooth

Dolled Up

Candy

All My Love

Electric Pansy

This retractable lip liner is designed with a precision tip to easily sculpt lips into desired shape, a flat edge to fill lips with rich, comfortable color, and a lip brush to blend and diffuse harsh lines. Layers seamlessly under lip gloss or lipstick to create the illusion of naturally fuller lips.

Pout to Get Real featured image

Chisel-tipped lip liner with dual-ended lip brush to easily overline and contour lips for the look of a fuller, more defined pout.

color for Pout to Get Real - Say Whatever

Pout to Get Real - Say Whatever swatch

Pout to Get Real - Say Whatever

Pout to Get Real - Do Whatever swatch

Pout to Get Real - Do Whatever

Pout to Get Real

Say Whatever

Do Whatever

Easily line, fill, & shape lips with rich, stay-true color and comfortable wear. This classic precision pencil glides effortlessly over lips, no skipping or tugging, while the waterproof formula stays put. Layers seamlessly under lipstick or lip gloss, preventing color from bleeding or feathering.

Anaheim Line featured image

A high-precision waterproof lip liner to define, even, and perfect the shape of lips while preventing lip color from bleeding or feathering. 

Anaheim Line - Scarlet red swatch

Anaheim Line - Scarlet red

Anaheim Line - Harbor Blvd swatch

Anaheim Line - Harbor Blvd

Anaheim Line - Mells Ln swatch

Anaheim Line - Mells Ln

Anaheim Line

Scarlet red

Harbor Blvd

Mells Ln

Double Dippin' gently removes all traces of long-wearing lipstick then doubles as a nourishing overnight lip mask to condition and replenish dry lips in GXVE's signature vanilla cream scent. Formulated with hydrating Sodium Hyaluronate & exfoliating Papaya Enzymes for softer, smoother, flake-free lips prepped for your next look!

Double Dippin' featured image

Multitasking formula that first melts away even the most high-performance lipstick then hydrates, preps, and gently exfoliates lips.

Double Dippin' - Clear swatch

Double Dippin' - Clear

Double Dippin'

Clear

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Lips

Double Dippin'

2-in-1 Lip Color Remover & Lip Mask

Pout to Get Real

Matte Lip Liner With Dual-ended Lip Brush

Bubble Pop Electric

High-Shine Lip Gloss

I'm Still Here

High-Performance Matte Liquid Lipstick

Anaheim Shine

High-Performance Satin Lipstick

Original Me

High-Performance Matte Lipstick

Anaheim Line

Clean waterproof lip liner

XTRA SAUCE

Longwear Vinyl Liquid Lipstick