Lips

One swipe, intensely pigmented lipsticks with comfortable wear. In GWEN’S signature red, and now, NEW nudes & brights.

  • 8 shades available

    I'm Still Here

    High-Performance Matte Liquid Lipstick

    Rated 5.0 out of 5
    Based on 68 reviews
    Select Shade Original Recipe
    - True red
    - True red
    - Vivid berry
    - Cool beige
    - Dusty rose
    - Mauve pink
    - Warm pink
    - Merlot red
    - Bright orange red
    Add to bag  — $24
  • Double Dippin'

    2-in-1 Lip Color Remover & Lip Mask

    Select Shade Clear
    - Clear
    Add to bag  — $24
  • 2 shades available

    Pout to Get Real

    Matte Lip Liner With Dual-ended Lip Brush

    Rated 4.9 out of 5
    Based on 20 reviews
    Select Shade Say Whatever
    - Blue red
    - Blue red
    - Neutral beige
    Add to bag  — $22
  • 3 shades available

    Anaheim Line

    Clean waterproof lip liner

    Rated 4.5 out of 5
    Based on 14 reviews
    Select Shade Scarlet red
    - Blue red
    - Blue red
    - Neutral beige
    - Neutral brown
    Add to bag  — $20
  • 5 shades available

    Bubble Pop Electric

    High-Shine Lip Gloss

    Rated 4.9 out of 5
    Based on 44 reviews
    Select Shade Sweet Tooth
    - Neutral Peach
    - Neutral peach
    - Baby pink
    - Neutral lilac
    - Warm berry
    - Bright raspberry
    Add to bag  — $20
  • 5 shades available

    Original Me

    High-Performance Matte Lipstick

    Rated 4.9 out of 5
    Based on 70 reviews
    Select Shade Original Recipe
    - True Red
    - True red
    - Rich berry red
    - Bright plum
    - Brown peachy neutral
    - Beige peachy neutral
    Add to bag  — $26
  • 5 shades available

    Anaheim Shine

    High-Performance Satin Lipstick

    Rated 4.8 out of 5
    Based on 73 reviews
    Select Shade Original Recipe
    - True Red
    - True Red
    - Bright berry
    - Orange red
    - Rosy mauve
    - Peachy pink
    Add to bag  — $26
  • XTRA SAUCE

    Longwear Vinyl Liquid Lipstick

    Rated 5.0 out of 5
    Based on 6 reviews
    Select Shade Original Recipe
    - True Red
    Add to bag  — $24