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GXVE is bold clean color. Designed sustainably.

We believe clean makeup doesn't have to be minimal.

Our formulas are bold & expressive with richly-pigmented, stay-true color payoff that won't fade. They're also clean, 100% vegan & cruelty -free, formulated without parabens, phthalates, sulfates, or synthetic fragrances.

Clean makeup

Clean

Bold makeup

Bold

VEGAN makeup

VEGAN

CRUELTY FREE makeup

CRUELTY FREE