Skip to product information
1 of 59

PAINT IT UP

PAINT IT UP

24HR Cream Eyeshadow

Rated 4.9 out of 5
Based on 67 reviews

A buildable, cream-to-powder eyeshadow with built-in eye primer technology for crease-proof, smudge-proof, fade-resistant color and 24-hour wear.

Regular price $20.00
Regular price Sale price $20.00
Sale Sold out
Shade: Bouncing Shoes

A buildable, cream-to-powder eyeshadow with built-in eye primer technology for crease-proof, smudge-proof, fade-resistant color and 24-hour wear.

Longwear  EYE SHADOW

Longwear

Buildable EYE SHADOW

Buildable

Crease-proof EYE SHADOW

Crease-proof

View full details

HOW TO USE

STEP 1

Squeeze a pea sized amount onto the back of the hand, fingertips, or directly onto a brush.

STEP 2

Gently pat over the lid using a finger or use a dense shadow brush to swipe over lids, beginning at the center and blending outwards.

STEP 3

Add additional layers to deepen color or blend multiple colors together to create desired look.

STEP 4

Paint It Up has 20-30 seconds of play time to build, layer, and blend before setting into place.

REVIEWS

average rating 4.9 out of 5
Based on 67 reviews
  • 5 Stars
    62 Reviews
  • 4 Stars
    3 Reviews
  • 3 Stars
    1 Review
  • 2 Stars
    0 Reviews
  • 1 Star
    1 Review
97% of reviewers would recommend this product to a friend
Customer photos and videos
67 Reviews
Reviewed by Leslie K.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

A little goes a long way.

I love how versatile, creamy, buildable, and blendable this product is. The consistency is smooth and a little bit goes a long way so the tube itself lasts a while. The product works with brushes or finger applications. I began my application with my finger and then blended my corners and crease of my lid with a brush. I appreciate that the color is buildable and can be blended to be subtle or I can add more for intensity. These products don't disappoint!

Loading...
Was this helpful?
Reviewed by Arielle
Verified Reviewer
I recommend this product
Rated 5 out of 5
Review posted

Lasts all day!

Not only are these fun to use and apply but, they're super easy to use even for beginners. I like using them as eyeliners as well as mixing them and coming up with fun combinations. The possibilities are endless and they stay on all day!

Loading...
Was this helpful?
Reviewed by Stephanie Cashmere B.
Verified Reviewer
I recommend this product
Rated 5 out of 5
Review posted

I'm obsessed 😍

I'm obsessed with the NEW paint it up! It's so easy to apply last all day and is buildable. You can wear then alone or with top them off with eye See in Sparkle ✨️ I've not only used them for my eyes but my lips too! Ska Vibes makes a great dark matte lip color too 😍

Loading...
Was this helpful?
Reviewed by Camila F.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Magic!!!

Beautiful, bold colors, fun combinations, easy to apply and blend, stays all day and all night. My new favorite product!

Loading...
Was this helpful?
Reviewed by Missy E.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Beautiful Paints!

Extremely beautiful shades and product! I am very impressed with how pigmented and long lasting these are. This product seriously does not crease or budge! Stays vibrant all day! I work in a warehouse and paint it up holds up the entire shift. A little goes a long way. Very buildable and just overall smooth, buttery. My favorite shades are Dip Dye and 1998 ❤️

Loading...
Was this helpful?