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PAINT IT UP

PAINT IT UP

24HR Cream Eyeshadow

Rated 4.8 out of 5
Based on 92 reviews
Shade: Bouncing Shoes
SHOP NOW AT SEPHORA

SEPHORA

GXVE products are now exclusively available at Sephora! Visit your nearest Sephora store or shop online to explore our full range of offerings. Experience the quality and innovation you love, with the convenience and exceptional service that Sephora provides.

A buildable, cream-to-powder eyeshadow with built-in eye primer technology for crease-proof, smudge-proof, fade-resistant color and 24-hour wear.

Longwear  EYE SHADOW

Longwear

Buildable EYE SHADOW

Buildable

Crease-proof EYE SHADOW

Crease-proof

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HOW TO USE

STEP 1

Squeeze a pea sized amount onto the back of the hand, fingertips, or directly onto a brush.

STEP 2

Gently pat over the lid using a finger or use a dense shadow brush to swipe over lids, beginning at the center and blending outwards.

STEP 3

Add additional layers to deepen color or blend multiple colors together to create desired look.

STEP 4

Paint It Up has 20-30 seconds of play time to build, layer, and blend before setting into place.

REVIEWS

average rating 4.8 out of 5
Based on 92 reviews
  • 5 Stars
    81 Reviews
  • 4 Stars
    5 Reviews
  • 3 Stars
    4 Reviews
  • 2 Stars
    0 Reviews
  • 1 Star
    2 Reviews
93% of reviewers would recommend this product to a friend
Customer photos and videos
92 Reviews
Reviewed by Andrea G.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Love how easy it is

I'm completely new to makeup. This was so easy I love all GXVE products

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Reviewed by Emily N.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Amazing product

I think my absolute favorite gxve product are the paints! They’re so versatile and fun. When I’m in a rush I love using midriff so I have something on my eyes. It’s so simple but so pretty, too. Highly recommend ska vibes as an eyeliner. 1998 is a beautiful shade too.

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Reviewed by Leslie K.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

A little goes a long way.

I love how versatile, creamy, buildable, and blendable this product is. The consistency is smooth and a little bit goes a long way so the tube itself lasts a while. The product works with brushes or finger applications. I began my application with my finger and then blended my corners and crease of my lid with a brush. I appreciate that the color is buildable and can be blended to be subtle or I can add more for intensity. These products don't disappoint!

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Reviewed by Arielle
Verified Reviewer
I recommend this product
Rated 5 out of 5
Review posted

Lasts all day!

Not only are these fun to use and apply but, they're super easy to use even for beginners. I like using them as eyeliners as well as mixing them and coming up with fun combinations. The possibilities are endless and they stay on all day!

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Reviewed by Stephanie Cashmere B.
Verified Reviewer
I recommend this product
Rated 5 out of 5
Review posted

I'm obsessed 😍

I'm obsessed with the NEW paint it up! It's so easy to apply last all day and is buildable. You can wear then alone or with top them off with eye See in Sparkle ✨️ I've not only used them for my eyes but my lips too! Ska Vibes makes a great dark matte lip color too 😍

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