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gwen rock it with feeling cheeky

Discover GXVE’s best selling artistry-level products where performance meets play. Express your individuality through high-payoff, long-wear formulas.

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These high-pigment eyeshadows were color-curated to easily create complete eye looks in just one palette—from subtle nude to dramatic smoky and everything in between. The blendable, creamy, and no-crease formulas give ultra-rich color payoff in buttery, multidimensional finishes. Apply with fingers or brushes. Like all GXVE products, these eye shadows are vegan, cruelty-free, and formulated clean.

Eye See In Color featured image

Highly-pigmented, rich, buttery, blendable quad eyeshadow palettes in four curated shades, made to customize for every occasion.

Eye See In Color PDP

EYE SEE IN COLOR

Shade

Simple Kind of Life

Just a Girl

Rich Girl

Danger Zone

EYESEEINCOLOR SIMPLEKINDOFLIFE Swatch

Eye See In Color - Simple Kind of Life

Eye See in Color Just A Girl 3

Eye See In Color - Just a Girl

Eye See in Color Rich Girl 3

Eye See In Color - Rich Girl

Eye See in Color Danger Zone 3

Eye See In Color - Danger Zone

A waterproof eyeliner gel pencil with bold, high-impact pigment. The creamy formula glides on smoothly & blends out seamlessly for even, controlled application and high-performance color. Allows for some play time before it dries down to 24-hour wear that won’t budge. Like all GXVE products, this eye liner is vegan, cruelty-free, and formulated clean.

Line It Up featured image

A clean, creamy gel eyeliner pencil with ultra-pigmented color payoff and 24-hour long-wear.

Line It Up PDP

LINE IT UP

shade

Spiderwebs

Bathwater

Hopscotch

Greener Pastures

Blacktop

Actin' Shady

Sapphire Skies

Settle Brown

Violet Timing

Thunderbolt

Spider Webs Swatch 2.0

Line It Up - Spiderwebs

Bathwater Swatch 2.0

Line It Up - Bathwater

HOPSCOTCH SWATCH

Line It Up - HOPSCOTCH

Greener Pastures Swatch

Line It Up - GREENER PASTURES

BLACKTOP SHADE

Line It Up - BLACKTOP

Actin' Shady Swatch

Line It Up - ACTIN' SHADY

SAPPHIRE SKIES SWATCH

Line It Up - SAPPHIRE SKIES

settle brown swatch

Line It Up - SETTLE BROWN

VIOLET TIMING SWATCH

Line It Up - VIOLET TIMING

THUNDERBOLT SWATCH

Line It Up - THUNDERBOLT

Get Gwen’s "signature red lip" or create your own in nudes, and brights with this weightless liquid lipstick. This mask-proof, clean formula locks in amped up, budge-proof color with major staying power—no fading, feathering, or transferring. Its stay-true, high-payoff color dries down to an ultra-matte finish and wears comfortably on lips. Like all GXVE products, this lipstick is vegan, cruelty-free, and formulated clean.

I'm Still Here - Original Recipe model image 1

A lightweight, longwearing clean liquid lipstick in an ultra-matte finish.

I'm Still Here PDP

I'M STILL HERE

Original Recipe

Fishnets

Camo

Flannel

Cowgirl

Tomboy

Tartan

Space Buns

color for I'm Still Here - Original Recipe

I'm Still Here - Original Recipe swatch

I'm Still Here - Original Recipe

I'm Still Here - Fishnets swatch

I'm Still Here - Fishnets

I'm Still Here - Camo swatch

I'm Still Here - Camo

I'm Still Here - Flannel swatch

I'm Still Here - Flannel

I'm Still Here - Cowgirl swatch

I'm Still Here - Cowgirl

I'm Still Here - Tomboy swatch

I'm Still Here - Tomboy

I'm Still Here - Tartan swatch

I'm Still Here - Tartan

I'm Still Here - Space Buns swatch

I'm Still Here - Space Buns

Bubble Pop Electric is a high-performance lip gloss with a rich, ultra-smooth formula containing spherical powders for even application and superior wet, glass-like shine. The creamy, cushiony texture melts into lips, wrapping them in comfortable, luminous color that won’t move or bleed.

Bubble Pop Electric is a high-performance lip gloss with a rich, ultra-smooth formula containing spherical powders for even application and superior wet, glass-like shine. The creamy, cushiony texture melts into lips, wrapping them in comfortable, non-sticky luminous color that won’t move or bleed.

Bubble Pop Electric featured image

A creamy, high-shine lip gloss with buildable color and a multidimensional, mirror-like finish for the illusion of a fuller, plumper pout.

Bubble Pop Electric PDP

BUBBLE POP ELECTRIC

Sweet Tooth

Dolled Up

Candy

All My Love

Electric Pansy

color for Bubble Pop Electric - Sweet Tooth

Bubble Pop Electric - Sweet Tooth swatch

Bubble Pop Electric - Sweet Tooth

color for Bubble Pop Electric - Dolled Up

Bubble Pop Electric - Dolled Up swatch

Bubble Pop Electric - Dolled Up

Bubble Pop Electric - Candy swatch

Bubble Pop Electric - Candy

color for Bubble Pop Electric - All My Love

Bubble Pop Electric - All My Love swatch

Bubble Pop Electric - All My Love

color for Bubble Pop Electric - Electric Pansy

Bubble Pop Electric - Electric Pansy swatch

Bubble Pop Electric - Electric Pansy

Created to maximize every single lash, the precision brush grabs & separates lashes at the root adding length, lift, & definition without the clumps. The ultra-lightweight, vegan formula keeps lashes lifted and touchably soft while deep black clean pigments stay put on lashes- no flaking or smudging
In a consumer study with 34 people immediately after 1 application:​

97% saw lengthened and lifted lashes ​
97% saw thicker lashes​
97% saw root-to-tip curl

Can't Stop Staring Product Shot

An ultra-black clean mascara that lengthens, lifts, and separates from root to tip for thicker, longer, natural-looking lashes.

Can't Stop Staring PDP

Created to maximize every single lash, the precision brush grabs & separates lashes at the root adding length, lift, & definition without the clumps. The ultra-lightweight, vegan formula keeps lashes lifted and touchably soft while deep black clean pigments stay put on lashes- no flaking or smudging. In a consumer study with 34 people immediately after 1 application:​ 97% saw lengthened and lifted lashes ​ 97% saw thicker lashes​ 97% saw root-to-tip curl

CAN'T STOP STARING

Intense Black

Intense Black Color Swatch

Intense Black (Can't Stop Staring Mascara)

A buildable, cream-to-powder eyeshadow with built-in eye primer technology for crease-proof, smudge-proof, fade-resistant color and 24-hour wear. 

TOPKNOT PACK SHOT

A buildable, cream-to-powder eyeshadow with built-in eye primer technology for crease-proof, smudge-proof, fade-resistant color and 24-hour wear.

Paint It Up PDP

GXVE PAINT IT UP GWEN VIDEO

PAINT IT UP

GXVE DTC PAINT IT UP BOUNCING SHOES PACKSHOT

Bouncing Shoes

1998

Dip Dye

Midriff

Pogo

Ska Vibes

Topknot

bouncing shoes shade swatch

Paint it up - BOUNCING SHOES

1998 SHADE SWATCH

Paint it up  - 1998

dip dye

Paint it up - DIP DYE

midriff shade

Paint it up - MIDRIFF

pogo shade

Paint it up - POGO

SKA VIBES SWATCH

Paint it up - SKA VIBES

TOP KNOT SWATCH

Paint it up - TOPKNOT

Toastin' Pack

A blendable cream contour and talc-free powder bronzer duo that instantly sculpts, lifts, and adds natural warmth to all skin tones.	

PICK IT UP PDP

A blendable cream contour and powder bronzer duo that instantly sculpts, lifts, and adds natural warmth to all skin tones.

PICK IT UP

Heatin' Up

Toastin'

Smokin'

Super Hot

Heat Wave

Heatin Up Swatch

Pick It Up (Heatin' Up)

Toastin Swatch

Pick It Up (Toastin')

Smokin Texture

Pick It Up (Smokin')

Super Hot Swatch

Pick It Up (Super Hot)

HEAT WAVE SWATCH

Pick It Up (Heat Wave) 

A gradient of shimmering, creamy powders ranging from subtle satin to show-stopping holographic creates a universally flattering glow. The silky-smooth formula melts into skin, diffusing light for a lit-from-within, radiant highlight. Multidimensional pigments can be worn on the face, body, or eyes.

Platinum Cowgirl Packshot

A weightless, creamy talc-free highlighter that blends in seamlessly for a filtered, multidimensional glow that lasts.	

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Best Sellers

FEELIN' CHEEKY

Clean Amplifying Blush Duo

Line It Up

24HR Waterproof Gel Liner

Can't Stop Staring

Lengthening Mascara

Spark The Fire

Clean plumping lip balm

Bubble Pop Electric

High-Shine Lip Gloss

CHECK MY GLOW

Illuminating Highlighter

PICK IT UP

Contour & Bronzer Duo

PAINT IT UP

24HR Cream Eyeshadow

I'm Still Here

High-Performance Matte Liquid Lipstick

Eye See In Color

Multidimensional Eye Shadow Quad