FEATURED PRODUCTS

  • 3 shades available

    Eye See In Sparkle

    Mulitdimensional Eye Pigment

    Rated 4.9 out of 5
    Based on 8 reviews
    Select Shade Twinkle
    -
    - Mauve with silver lilac sparkle
    - Gold with champagne sparkle
    - Bronze with rose gold sparkle
    Add to bag  — $24
  • Double Dippin'

    2-in-1 Lip Color Remover & Lip Mask

    Select Shade Clear
    - Clear
    Add to bag  — $24
  • 8 shades available

    I'm Still Here

    High-Performance Matte Liquid Lipstick

    Rated 5.0 out of 5
    Based on 68 reviews
    Select Shade Original Recipe
    - True red
    - True red
    - Vivid berry
    - Cool beige
    - Dusty rose
    - Mauve pink
    - Warm pink
    - Merlot red
    - Bright orange red
    Add to bag  — $24
  • 2 shades available

    Pout to Get Real

    Matte Lip Liner With Dual-ended Lip Brush

    Rated 4.9 out of 5
    Based on 20 reviews
    Select Shade Say Whatever
    - Blue red
    - Blue red
    - Neutral beige
    Add to bag  — $22
  • Lips

    One swipe, intensely pigmented lipsticks with comfortable wear. Get GWEN’S signature red—ORIGINAL RECIPE.

  • 8 shades available

    I'm Still Here

    High-Performance Matte Liquid Lipstick

    Rated 5.0 out of 5
    Based on 68 reviews
    Select Shade Original Recipe
    - True red
    - True red
    - Vivid berry
    - Cool beige
    - Dusty rose
    - Mauve pink
    - Warm pink
    - Merlot red
    - Bright orange red
    Add to bag  — $24
  • Double Dippin'

    2-in-1 Lip Color Remover & Lip Mask

    Select Shade Clear
    - Clear
    Add to bag  — $24
  • 2 shades available

    Pout to Get Real

    Matte Lip Liner With Dual-ended Lip Brush

    Rated 4.9 out of 5
    Based on 20 reviews
    Select Shade Say Whatever
    - Blue red
    - Blue red
    - Neutral beige
    Add to bag  — $22
  • EYES

    Bold brows & classic eye looks. Budge-proof color that's easy to use, glides seamlessly, and stays put.

  • 3 shades available

    Eye See In Sparkle

    Mulitdimensional Eye Pigment

    Rated 4.9 out of 5
    Based on 8 reviews
    Select Shade Twinkle
    -
    - Mauve with silver lilac sparkle
    - Gold with champagne sparkle
    - Bronze with rose gold sparkle
    Add to bag  — $24
  • 2 shades available

    Line It Up

    24hr Waterproof Gel Liner

    Rated 4.7 out of 5
    Based on 58 reviews
    Select Shade Spiderwebs
    - Matte Intense Black
    - Matte Intense Black
    - Metallic Electric Cobalt Blue
    Add to bag  — $21
  • 4 shades available

    Eye See In Color

    Multidimensional Eye Shadow Quad

    Rated 4.6 out of 5
    Based on 7 reviews
    Select Shade Simple Kind of Life
    - Matte Neutral
    - Matte Neutral
    - Rose Gold
    - Rich Golden Bronze
    - Matte Smoky
    Add to bag  — $28
  • 7 shades available

    Most Def

    Instant Definition Sculpting Eyebrow Pencil For Bold Brows

    Rated 5.0 out of 5
    Based on 4 reviews
    Select Shade 1
    - Neutral Blonde
    - Neutral Blonde
    - Cool Taupe
    - Warm Light Brown
    - Neutral Medium Brown
    - Warm Medium Brown
    - Neutral Black Brown
    - Cool Black
    Add to bag  — $24